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In Memorium: Fatal Beauty

After the death of Brazilian model Ana Carolina Reston (21) in 2009, Oliviero Toscani ran a billboard campaign to dramatize the horrors of the eating disorder anorexia nervosa, which he hoped would prompt the fashion industry to discontinue its use of emaciated models in their ad campaigns and on their runways. He chose the then […]

Picture Vs. Mind

On September 23, 2007 several billboards went up across Italy during Milan’s fashion week while promoting the fashion brand Nolita. In this campaign against Anorexia Nervosa, the disease of self- starvation, Italian photographer Oliviero Toscani turned French actress Isabelle Caro into the new spokeswomen combating anorexia, displaying her emaciated body as a warning: “Look!,” it […]

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