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MQ Fashion Week: Vienna Gets Gemütlich

MQ Fashion Week: Vienna Gets Gemütlich

“Vienna was a fashion capital around 1900, and maybe it will be again,” said Elvyra Geyer lifting an eyebrow. She is one of the organisers of the MQ Vienna Fashion Week, now in its fourth year. As the crowds gathered outside the fashion week tent in mid-September, no one pretended to be in Paris or […]

Publicity: An Element of Style

Publicity: An Element of Style

Vienna has a flirtatious relationship with fashion. During major fashion events, the city becomes the catwalk; people start using phrases like “That’s so Cavalli,” or “He’s just trying to be Michael Kors,” or even, “That dress just screams Chanel!” And then, once the to-do is over, the crowd goes back to protesting against fur coats […]

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