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Scoot Over!

“The ‘90s called – they want their means of transportation back”, I wanted to shout after the school kids racing down the pavement on their scooters, which randomly re-appeared this summer. It felt weird to be noticing a recurring trend that was already around during my lifetime – but it is certainly comforting that even […]

Mad for the Hatters

Mad for the Hatters

As the Duchess of Cambridge has shown the world, modern royalty crowns itself with finely crafted hats. Fine hats and millinery have a reputation for requiring an exceptional wearer – or a special occasion. But before you rule them out, be warned: Vienna’s hat ateliers might change your mind.   Modern vintage Hatmaker Marion Weiss […]

A New Brand of Luxury

A New Brand of Luxury

Not in Paris, London or Zurich; it was in the imperial splendours of Vienna’s Palais Liechtenstein that the Financial Times chose to host its annual “Business of Luxury” summit on 2-4 June. In a mirage of expensive scent, Chanel suits and flashing Rolexes, the power-brokers of the international luxury industry came to learn about the […]

High-Low Must Go

I first saw them in New York City last summer. It was one of the trends I hoped would never make it to Europe: “High-low hem” or “mullet” dresses are cut short in the front and long in the back: like a Farrah Fawcett haircut, if your knees were her eyes. Whose idea was this? […]

Local Fashion Awards

Vienna celebrated its fashion industry at the 2013 Vienna Awards for Fashion & Lifestyle on 21 March. The event’s star guest was supermodel Bar Refaeli, who was awarded the title of Style Icon. The Vienna Awards honour outstanding members of the local scene in 12 categories. Daniel Kalt from Die Presse was named Best Fashion Journalist. Other awards included Best Stylist, Photographer, Makeup Artist, Newcomer, […]

Haute Nostalgia: Finding Vintage in Vienna

Haute Nostalgia: Finding Vintage in Vienna

Ingrid Raab adjusts her red-framed glasses and schools me in “vintage”. If anyone is an authority in this city, it is Raab. She has curated (there is no better word) her internationally renowned shop Vintage Flo for 35 years, bringing her into contact with Hollywood celebrities, major designers, performing arts companies, look-book creators, and even […]

Austrian Accessories in Paris

For the second time, the Austrian Fashion Showcase was featured at the Premiere Classe International Accessories Trade Show in Paris in January for the Fall Winter 2013/2014 collections. The idea behind the showcase is to assist Austrian designers in international markets, specifically the accessories market. Austrian designers such as Andy Wolf Eyewear, Gon, and Rose […]

Poleschinski Meets Urbanauts

Poleschinski Meets Urbanauts

Viennese designer Eva Poleschinski superimposed the concept of “being a local” onto fashion, and with this in mind presents a new collection of Homewear in February. The “Wear Ever” line contains flexible tops and bottoms made from flowing fabrics and underwear of the finest lace and fishnet in urban cuts. Poleschinski describes the line as: […]

Vivienne Westwood in Wien

Vivienne Westwood in Wien

Iconic punk fashion designer Vivienne Westwood has opened her first Austrian boutique in Vienna’s 1st District. The shop at Tuchlauben 12 offers a couture made-to-measure service, previously only available in London branches, and is the sole retailer of Lady Westwood’s new fragrance “Cheeky Alice”. The opening was celebrated with a catwalk show in the Kunsthistorisches […]

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