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Celebrating Equal Pay

When my then-boyfriend called me a feminist six years ago, I have to say I cringed.  Subsequent efforts by friends to equate my belief that women deserve the same opportunities, the same pay, and the same rights as men with the loaded term “feminism,” continued to leave me uncomfortable and unconvinced. Why should something that […]

Austrian Gender Gap Still Wide on Pay

Austria still has not succeeded in closing its gender gap, according to the Global Gender Gap Report 2010 published on Oct. 12 by the World Economic Forum (WEF), an international think tank headquartered in Geneva and widely known for its annual meeting in Davos. The Alpine Republic ranked 37th in gender equality, according to the […]

Clarion Voice for Women

Clarion Voice for Women

Students of the University of Vienna are used to many things – like having to arrive at lectures an hour early to get a place to sit! Otherwise it’s the floor. But what they are definitely not used to are TV-crews, mics, flashes and cameras taking over their lecture halls. For Alice Schwarzer’s visit, however, […]

Young Ad Skeptics

Young Ad Skeptics

Pouty, come-hither glossy lips, seductively made up, half-opened eyes, and a glamorous cascade of shiny hair… No, this is not the opening scene of a movie, but an advertisement for Tally Weijl, in broad daylight, in the middle of the city. No big thing. Hordes of people are just walking by the ad, not even […]

Feminine Mystique

This year marks the 45th anniversary of the publication of Betty Friedan’s The Feminine Mystique. Today, many social conservatives still blame Friedan and feminism for inducing women to abandon the home for the workplace, thus destabilizing families and placing their children at risk. But feminism was always more of a response to women entering the […]

Something’s Happening Here

Something’s Happening Here

Forty years have passed since 1968; but memories of certain times, of people and events and moods, cling, for better or for worse, with a tenacity that ends up defining everything that comes after. This was a year that began a blaze of optimism and ended in disenchantment, and for many in despair. Still some […]

Sex Sells

Sex Sells

Art history is crowded with images of women, pictured, painted, sculptured. Remember Venus of Willendorf? The Egyptian Queen Nefertiti? The Greek Goddess Nike? Da Vinci’s Mona Lisa? Delacroix’s Freedom Guiding the People? Klimt’s Judith? Sometimes, they were glorified for their beauty, power or status. Sometimes, they symbolise larger ideas such as freedom or love or […]

Unequal Equality

At first sight, Austria is a country of alpha-women, women who live equality. The Foreign Minister is a woman (Ursula Plassnik); the Majority Leader of the Parliament is a woman (Barbara Prammer). Everywhere young women are hungry for careers and success, enthusiastically starting a professional path into the big corporations. Women are buying their first […]

Happiness: Just A Makeover Away

Happiness: Just A Makeover Away

My Bimbo was born with the body of Giselle Bündchen; perfect long legs, big round breasts, blond hair and a pretty face. She wore tiny white underwear and her birth information said: “127.6 lbs. The target weight 127 lbs.” I named her Tiger Banana and tried to fulfil the ultimate goal of every Bimbo’s life […]

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