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MQ Fashion Week: Vienna Gets Gemütlich

MQ Fashion Week: Vienna Gets Gemütlich

“Vienna was a fashion capital around 1900, and maybe it will be again,” said Elvyra Geyer lifting an eyebrow. She is one of the organisers of the MQ Vienna Fashion Week, now in its fourth year. As the crowds gathered outside the fashion week tent in mid-September, no one pretended to be in Paris or […]

MQ Vienna Fashion Week: Into the Light

Vienna’s annual Fashion Week has grown – and grown up. In its third year running, the event has been extended from three to five days and  this year showed 50 designers from Sept. 14 to 18. The crowds filing into the tent outside the MuseumsQuartier were a colourful mix of fashion professionals, budding young designers, Austrian […]

Merchants of Style

On the runway, their clothes are untouchable. Each twisting, billowing fold, each taut and polished button, and each sparkling, smiling sequin is a solid sculpture of fabric. When these clothes come to the showroom, they are suddenly tangible; it’s almost like walking through the looking glass. The designers, who take their grand bows on the […]

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