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MQ Fashion Week: Vienna Gets Gemütlich

MQ Fashion Week: Vienna Gets Gemütlich

“Vienna was a fashion capital around 1900, and maybe it will be again,” said Elvyra Geyer lifting an eyebrow. She is one of the organisers of the MQ Vienna Fashion Week, now in its fourth year. As the crowds gathered outside the fashion week tent in mid-September, no one pretended to be in Paris or […]

Publicity: An Element of Style

Publicity: An Element of Style

Vienna has a flirtatious relationship with fashion. During major fashion events, the city becomes the catwalk; people start using phrases like “That’s so Cavalli,” or “He’s just trying to be Michael Kors,” or even, “That dress just screams Chanel!” And then, once the to-do is over, the crowd goes back to protesting against fur coats […]

MQ Vienna Fashion Week: Into the Light

Vienna’s annual Fashion Week has grown – and grown up. In its third year running, the event has been extended from three to five days and  this year showed 50 designers from Sept. 14 to 18. The crowds filing into the tent outside the MuseumsQuartier were a colourful mix of fashion professionals, budding young designers, Austrian […]

“I dived head first as my heel caught on the edge of the ramp”

“Lucky you didn’t fall all the way down,” chuckled Maggie from behind the brim of her grey fedora. “Yeah, your ass caught my face.”  We had just gotten back from dinner and were trying to get into the Tiberius runway show at Vienna’s MQ Fashion Week. There had been a few shows earlier in the […]

Fashions on the Wörthersee

The tent’s white curtains were flapping quietly in the wind whispering off the Wörthersee as excited voices mingled with the clink of glasses and water lapping at the dock. It was impossible not to feel the tingle of anticipation that had been mounting throughout the evening. We had come down to the My Lake Hotel […]

Vienna Fashion Week: Mixed Messages

In spite of the recession of the last twelve months, Vienna Fashion Week was back at Museums Quartier, bigger and better than last year. With thirty-three shows and over sixty exhibiting designers, Vienna Fashion Week is thriving. While over one hundred extra seats were added, the runway shows were almost completely sold out in the […]

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