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MQ Fashion Week: Vienna Gets Gemütlich

MQ Fashion Week: Vienna Gets Gemütlich

“Vienna was a fashion capital around 1900, and maybe it will be again,” said Elvyra Geyer lifting an eyebrow. She is one of the organisers of the MQ Vienna Fashion Week, now in its fourth year. As the crowds gathered outside the fashion week tent in mid-September, no one pretended to be in Paris or […]

MQ History of Fashion

MQ History of Fashion

As part of the MQ Summer of Fashion, this show ambitiously endeavors to (re)present the fashion of different cultures and places throughout history, from Adam and Eve to the ancient Egyptians and Greeks to the Baroque to the present day, with 200 actors and models walking the runway. Period costumes designed by Kostümhaus Wien and […]

MQ Vienna Fashion Week: Into the Light

Vienna’s annual Fashion Week has grown – and grown up. In its third year running, the event has been extended from three to five days and  this year showed 50 designers from Sept. 14 to 18. The crowds filing into the tent outside the MuseumsQuartier were a colourful mix of fashion professionals, budding young designers, Austrian […]

Merchants of Style

On the runway, their clothes are untouchable. Each twisting, billowing fold, each taut and polished button, and each sparkling, smiling sequin is a solid sculpture of fabric. When these clothes come to the showroom, they are suddenly tangible; it’s almost like walking through the looking glass. The designers, who take their grand bows on the […]

Fashions on the Wörthersee

The tent’s white curtains were flapping quietly in the wind whispering off the Wörthersee as excited voices mingled with the clink of glasses and water lapping at the dock. It was impossible not to feel the tingle of anticipation that had been mounting throughout the evening. We had come down to the My Lake Hotel […]

Vienna Fashion Week: Mixed Messages

In spite of the recession of the last twelve months, Vienna Fashion Week was back at Museums Quartier, bigger and better than last year. With thirty-three shows and over sixty exhibiting designers, Vienna Fashion Week is thriving. While over one hundred extra seats were added, the runway shows were almost completely sold out in the […]

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