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MQ Fashion Week: Vienna Gets Gemütlich

MQ Fashion Week: Vienna Gets Gemütlich

“Vienna was a fashion capital around 1900, and maybe it will be again,” said Elvyra Geyer lifting an eyebrow. She is one of the organisers of the MQ Vienna Fashion Week, now in its fourth year. As the crowds gathered outside the fashion week tent in mid-September, no one pretended to be in Paris or […]

MQ Vienna Fashion Week: Into the Light

Vienna’s annual Fashion Week has grown – and grown up. In its third year running, the event has been extended from three to five days and  this year showed 50 designers from Sept. 14 to 18. The crowds filing into the tent outside the MuseumsQuartier were a colourful mix of fashion professionals, budding young designers, Austrian […]

Vienna Fashion Week: Mixed Messages

In spite of the recession of the last twelve months, Vienna Fashion Week was back at Museums Quartier, bigger and better than last year. With thirty-three shows and over sixty exhibiting designers, Vienna Fashion Week is thriving. While over one hundred extra seats were added, the runway shows were almost completely sold out in the […]

MQ Vienna Fashion Week Debuts

This year’s Vienna Fashion Week took place from Sept. 24 to Sept. 27, the work of creative headz, quartier21, and MuseumsQuartier. Held in a tent just outside MuseumsQuartier, the fashion show audience consisted for the most part of the usual bohemian design and art scholars, augmented by the stable of models working and not working. […]

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